From Design to Distinction: How We Designed, Built and Operated the Holy Capital Municipality and Al Balad Al Ameen Pavilion at the Hajj Conference and Exhibition 2026

At specialized exhibitions, a successful participation goes beyond showcasing services and initiatives. It depends on how effectively an organization presents its work, engages visitors, and creates opportunities for meaningful interaction. Achieving this requires a well-designed exhibition space, integrated technical solutions, efficient operations, and a seamless visitor experience.

At the sixth Hajj Conference and Exhibition in 2026, we at Thirty Seven Events undertook the complete design, build, and operation of the Holy Capital Municipality and Al Balad Al Ameen pavilion. Spanning 200 square meters, the pavilion combined digital solutions, interactive experiences, and an investment opportunities showcase over four days. The participation culminated in receiving the Comprehensive Excellence Award in the Large Pavilions Category, presented by the exhibition.

Project Summary

• Client: Holy Capital Municipality and Al Balad Al Ameen
• Event: Hajj Conference and Exhibition 2026 (sixth edition), Jeddah Superdome
• Dates and duration: November 8–11, 2026 (four days)
• Pavilion size: 200 square meters (20 × 10 meters)
• Our scope: Pavilion design, build and fit-out, interactive technologies, on-site operations, photography and documentation
• Highlights: Interactive screens, hologram displays, and an ATM-style station that prints investment opportunities
• Result: Comprehensive Excellence Award, Large Pavilions Category

Designing and Building a 200-Square-Meter Exhibition Pavilion

We were responsible for the complete design and build of the pavilion, covering an area of 20 × 10 meters. The design was developed around the objectives of the participation, with careful consideration given to spatial planning, content presentation, and visitor movement.

We focused on integrating the visual identities of both entities with interactive technologies, creating an environment that supported the presentation of initiatives and investment opportunities while providing a welcoming space for visitors.

The layout was planned to guide visitors through the different areas and experiences, making the pavilion more than a conventional exhibition space. It became an integrated environment combining information, technology, and direct engagement. This is the core of our exhibition planning work: turning participation objectives into a pavilion that actually serves them.

Interactive Screens, Hologram Technology, and Visitor Experiences

The pavilion incorporated several digital and technical solutions to present content in an engaging and interactive format. These included interactive screens and hologram technology, which added a distinctive visual dimension to the experience and offered visitors alternative ways to explore the displayed information.

One of the key interactive features was an ATM-style printing station designed to provide interested visitors with printed information about available investment opportunities.

This experience connected the digital presentation of investment opportunities with direct access to relevant printed information, making it easier for visitors to explore the opportunities and take away details for further consideration.

By combining interactive screens, hologram technology, and the investment opportunity printing experience, we created a varied visitor journey that catered to different interests and encouraged direct engagement with the pavilion’s content.

Pavilion Management and On-Site Operations

Our role in pavilion management extended beyond the design and build phase to include the full operation of the pavilion throughout the four-day exhibition. We managed the operational requirements to maintain the readiness of all pavilion components and ensure the smooth delivery of interactive experiences.

Our responsibilities included monitoring the technical systems, interactive screens, and hologram displays, as well as ensuring the investment opportunity printing station remained ready for visitors. We also coordinated on-site activities, supported visitor reception, and helped direct attendees toward the relevant displays and interactive experiences.

Continuous operational oversight and coordination between the operations and technical support teams were essential to maintaining the pavilion’s readiness and ensuring consistent performance throughout the exhibition. We offer this as part of our logistics and on-site operations services for exhibitions and events.

Photography and Media Documentation

As part of our scope, we also handled photography and visual documentation of the pavilion throughout the exhibition.

This involved capturing the pavilion’s design, interactive experiences, visitor engagement, and key activities during the four-day participation. Visual documentation plays an important role in exhibition projects, preserving the highlights of the participation and providing content that can support media coverage and future digital communications. We deliver this work through our media coverage and digital production services.

We coordinated photography activities with the pavilion’s daily operations to document the experience while maintaining the smooth flow of visitor activities.

Comprehensive Excellence Award – Large Pavilions Category

The participation concluded with the Holy Capital Municipality and Al Balad Al Ameen pavilion receiving the Comprehensive Excellence Award in the Large Pavilions Category, presented by the Hajj Conference and Exhibition.

This recognition marked an important milestone for the project, highlighting the pavilion’s overall presentation and integrated exhibition experience, which brought together design, construction, interactive technologies, and operational delivery.

For us at Thirty Seven Events, this achievement reflects our commitment to delivering well-integrated exhibition projects and managing every stage with attention to detail, from translating participation objectives into a design concept to execution, technical setup, and on-site operations.

Our Role in Delivering the Pavilion

We managed the project through an integrated scope of work covering the pavilion’s design, build, operation, and visual documentation. Our approach brought together the different project components under a coordinated delivery plan to ensure the pavilion remained fully operational throughout the exhibition.

Our key responsibilities included:

• Pavilion Design: Developing the design and spatial layout in line with the participation objectives and content requirements.
• Build and Fit-Out: Delivering the pavilion and preparing its visual, structural, and technical components.
• Interactive Technologies: Installing and operating the interactive screens, hologram displays, and investment opportunity printing experience.
• Pavilion Operations: Managing on-site operations, maintaining technical readiness, and overseeing visitor experiences throughout the exhibition.
• Photography and Documentation: Capturing the pavilion, interactive experiences, and activities throughout the participation.

By bringing these responsibilities together within one integrated delivery approach, we helped create a pavilion that reflected the objectives of the Holy Capital Municipality and Al Balad Al Ameen, offered visitors an engaging experience, and earned recognition through the Comprehensive Excellence Award in the Large Pavilions Category.

More Pavilion Projects from Our Team

For similar work, explore our Al Balad Al Ameen pavilion at Cityscape 2025 and our Kadana pavilion at the Hajj and Umrah Expo 2025, or browse all our projects.

Planning Your Next Exhibition?

If you are looking for a partner to design, build, and operate your pavilion, we deliver exhibition planning, pavilion design, and pavilion management under one integrated scope. Contact us to discuss your participation, or learn more about our event management and organization services.